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Google “Insurance” and Maybe You’ll Get L ucky

Posted on Jan 22, 2015 by InsuranceCalls Company

The Mountainview based search giant, Google, introduced an auto insurance comparison shopping site in 2012 to the UK. It is now working its way to our market with a 26 US state launch in the works. Apparently the launch hasn’t been easy as the launch date keeps getting pushed back. In any case if you know Google, you know they will succeed and continue to branch outside of their core business. Google is slowly but surely in the process of extending its umbrella to a canopy in order to reach more markets and industries. The comparison shopping site implementation is nothing new to Google as they already have a travel destination compare and book system and commodity price compare system available.

The website that will be available to the American public will give them access to an insurance comparison shopping site. Those who are interested in utilizing the website have the opportunity to compare policies and buy coverage. Some known insurers are already working with the website which includes Dairyland, MetLife and Mercury.

The site will be called Google Compare and host a variety of insurance carriers. While the UK version of the site offers 125 different auto insurance options, the company has been making US insurers aware about the opportunity for two years in an attempt to build onto their roster in time for the launch.

The first availability of the website will be in California and is projected to launch sometime in the first quarter of this year. The other states that include Alaska, Arkansas, Arizona, Delaware, Florida, Idaho, Illinois, Indiana, Louisiana, Massachusetts, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, South Carolina, Tennessee, Texas, New Jersey, Washington, West Virginia, Wisconsin, and Wyoming.  Moving forward with this program will most likely push online insurance middlemen already offering this type of business with an unfavorable drop in sales