Walmart Simplifies Things for People
Posted on Feb 02, 2015 by InsuranceCalls Company
‘What’s Walmart, do they sell like wall stuff? — Paris Hilton
On Oct. 10 2014, Wal-Mart made it possible for its patrons and anyone else interested to enroll for Health Insurance via website, phone or physically at a select 2,700 stores across America. The Wal-Mart program entitled “Healthcare Begins Here” came to after teaming up with Directhealth.com, an online health insurance comparison site and agency, to give their shoppers yet another reason to make their one stop shop the obvious choice. The public has the opportunity to compare coverage options and enroll in Medicare plans or public exchange plans created under the Affordable Care Act. Stores are currently staffed with independent insurance agents from Directhealth.com.
The retail giant is targeting those individuals who are confused by the enrollment process and their health insurance programs. Other than lending a helping hand the greater motive here is to expand their industry beyond food and other basics. Their insurance marketing strategy was made evident in April of 2014 when Wal-Mart teamed up with Autoinsurance.com to make comparing and buying an auto insurance policy possible for their shoppers online.
Since they experienced a drop in sales and less foot traffic in the past few years, Wal-Mart themselves calls these types of marketing strategies a lure for customers to come into the store and continue shopping. On the other hand this is also a step in building their business in the wellness and health-care industry, providing transparency and simplicity to their shoppers when it comes to understanding the new health insurance system.
Open enrollment is until Feb. 15, 2015 and if you’re into a one-stop shopping experience you know where to go.